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Diversity, Equity, Inclusion, & Belonging

Having a company diversity statement isn’t enough

I have two massive pet peeves in life: poorly trained dogs and diversity statements. I’ll save you the poorly trained dogs rant, so we can focus on putting action behind your company diversity statement. 

Yes, today we’re here to talk about diversity statements. Almost every business now has one at the end of their job descriptions. But what does it really mean?

It’s a legal obligation in many countries. But that doesn’t guarantee companies actually do what they say they will.

I’ve worked for, and with, plenty of companies who claim to be diverse and supportive of a diverse workforce. 

But when it comes down to it, they don’t know what that actually looks like. They’ve failed me, my chronic pain, and my mental health issues. Even when I’ve been open and honest about my struggles—something they asked me to do so that they could help!

Too often, company diversity statements are just hot air. When it really comes down to it, businesses don’t know how to support their employees. And instead of trying to find out, they just…don’t.

We’ve talked before about how you can support your employees with chronic health issues, and ways to build a more equitable workplace.

Today, I want to share with you some ways you can put your company diversity statement into action. Show the outside world that your workforce really is diverse, so that you can attract even more diverse talent and grow an even more successful business.

Social media content

Social media is the place to show off your workforce. But not in the way you might be thinking.

I’m not talking about what you share on your company pages. No one really cares about those any more (sorry). I’m talking about what your employees say on their own profiles.

Yep, I’m talking about whether you trust your employees enough to post about work on platforms like LinkedIn and Twitter.

You see, most companies don’t. I’ve never spoken to anyone who works for a business with a social media policy that says anything more than “don’t talk about work on social media.”

But what if your employee wants to say something positive? Or use their knowledge to build their—and maybe even your business’s—brand? Can they not post on social media then?

There are far more 2022 ways to create a social media policy, including doing it as a quiz with interesting and concrete examples of posts done right—and wrong.

Every time an employee shares their knowledge on a site like LinkedIn or Twitter, it’s an advertisement for your business. 

So, by not allowing employees to generate content, you’re missing out on a massive opportunity. Especially as they’re the most trusted source, according to the Edelman Trust Barometer.

Just by allowing employees to post on social media, it shows that you have an open, honest, and trusting culture. Something which even many so-called modern businesses don’t have.

You’ll never be able to control everything every employee says on social media. When you learn to accept that, and train them in social media best practices, life becomes a lot easier. And your brand will continue to grow on social media, highlighting the diversity of voices at your company far more than simply having a company diversity statement ever could.

Alternative hiring practices

Let’s face it: nobody likes job interviews. They’re boring, they’re tedious, and they can be anxiety-inducing for many. They take up a lot of hiring managers’ time, and sometimes it can feel like you’re doing a never-ending stream of them because you’ve yet to find the right candidate.

You know what Einstein once said about doing the same thing over and over and expecting different results? He likened it to insanity.

Job interviews are an example of that.

Instead of doing one-on-one interviews, why not try a group interview or task? Or an individual task that shows off someone’s technical ability over their soft skills?

Soft skills can be great, but someone’s inability to make eye contact shouldn’t mean they don’t get the job.

Just because job interviews are how most businesses recruit talent and have been for a long time, that doesn’t mean they’re the only way. Or the best way. There are lots of other ways you can try to attract and retain more diverse talent. Again, the emphasis here is on showing, rather than simply posting your company diversity statement.

Quotas

I know, I know. This is controversial. But they work!

The London School of Economics found that the main result of quotas was to “weed out incompetent men.” It didn’t result in unqualified women getting roles.

In fact, the women who got the jobs were better qualified. Which meant that more got done. And what got done was of a higher quality, too.

If quotas can net you results like these, isn’t it worth challenging the stigma?

Flexible working

This is another one where I sometimes feel like businesses say they do it, but then have some sort of caveat attached which means it doesn’t apply to everyone. Or it only applies to some departments and not others.

If one department allows flexible working, every other department should, too. There shouldn’t be different rules for different departments. That means some team members get the benefits while others are stuck in the twentieth century.

Offering flexible working, whether that’s giving employees choices around the hours they work, or allowing them to work from home, opens you up to a more diverse talent pool because you’re not restricted to people who live nearby and can work 9-5.

When you allow flexible working, people with children, caring commitments, chronic pain, travel restrictions, or other barriers to office work can still work for you. 

And why shouldn’t they? None of those things mean that someone can’t do a job well. 

So, if you want a truly diverse workforce, why not change your policies to attract people from a range of lifestyles, health situations, and backgrounds? Put your money where your mouth is and start living up to your company diversity statement.

Conclusion 

Saying you support diversity is one thing. But, the more times companies say it without backing it up with action, the more it loses its meaning. It’s turned into a blanket statement that companies say on autopilot without considering its true meaning.

You want to show people that you really do have—and support—a diverse workforce. The more you do this, the more diverse candidates you’ll attract and the more it’ll benefit your business.

If you’re looking to go beyond just including a company diversity statement on your website or job descriptions, consider checking out a platform like Workrowd. By facilitating equal access to employee programming, and enabling employees to form deep connections across the organization, you can demonstrate a real commitment to diversity and inclusion. Drop us a line at hello@workrowd.com if you’d like to learn more.

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Diversity, Equity, Inclusion, & Belonging

6 examples of implicit bias in the workplace

Implicit biases are subconscious attitudes we have toward something or someone. They affect how we think, feel, and act. There are many examples of implicit bias in the workplace and, since they’re subconscious, many of us don’t know we have them.

It’s important to remember that virtually everyone has, or had, their own implicit biases at some point. Our family, friends, and cultures teach us these ideas, beliefs, and perceptions from a young age.

That doesn’t mean they’re healthy or that we shouldn’t look to change them, though. They can affect everything from our personal relationships, to our growth, to what happens in our daily work lives. 

Here are some common examples of implicit biases in the workplace—and how you can counter them.

Focusing on culture fit

You know how, in “1984,” they want everyone to think and act the same? That’s what happens when you have too many similar employees in your business. 

Everyone starts to think and act the same, which makes it really hard to innovate. It even makes it harder to do basic things like problem solve.

For a while, organizations saw culture fit as the trait to look for when hiring someone new. But this is one of the biggest mistakes businesses make.

Assuming that people similar to you will be just as good at their job comes from feeling more connected to people like you. It’s easy to assume they’ll be just as qualified because of your similarities, and doesn’t trigger a fear of “other” or “different” traits.

Studies have shown that diverse workplaces are happier, more productive, make 19% more revenue, and retain talent better

There are lots of reasons for this, one of them being that it means businesses are more in tune with their audiences’ needs. If you’re only surrounded by people who think the same way, this level of innovation simply isn’t possible.

When interviewing someone, follow the questions planned out in advance, and be careful of going off the script. 

Also, write down the similarities you share so that you’re consciously aware of them before making a decision. Sometimes seeing similarities written down can make you process them differently than if they’re just in your head.

Make your interview panel as diverse as possible, too, as this will mean you’re less likely to focus on someone’s similarities instead of their strengths.

Names

What’s in a name? A lot, actually. 

Applicants may not be able to tell for certain when they’ve been turned down for a role because of their name, but there’s a reason people often Anglicize their names when moving to countries like the US or UK. 

For instance, job applicants with Asian-sounding surnames were 28% less likely to be called for an interview than those with Anglo-sounding names, according to a study conducted by the University of Toronto and Ryerson University. 

A solution to this is to make applications blind. If the names aren’t there, the hiring manager can’t be biased against them. It’s crucial to find ways to counter these examples of implicit bias in the workplace, to build true inclusion and drive business outcomes.

Hair texture

Lockdown led to people embracing their natural hair textures, which, for many, involves waves, curls, or coils. 

Unfortunately, some people consider non-white hairstyles and textures like these to be “less professional” due to bias. People have been told to take down their hairstyles, take out their dreadlocks, or straighten their curls.

There’s no reason for this. Flat ironing and heat styling hair is damaging to the hair strands. 

Hair can also be a big source of pride for some people, along with a reflection of who they are. Why should they have to compromise who they are and what makes them happy to comply with biased workplace expectations?

Beauty 

Did you know attractive people are more likely to get away with crimes? Our brains seem to think that if someone is attractive, there’s no way they can be guilty of something like murder. 

(The fact that Netflix had to remind people that Joe from “You” is a psychopathic serial killer because fans were fawning over how attractive he is offers a prime example of this.)

In the workplace, this can mean that attractive people who “look” the part are more likely to get hired, promoted, and given pay raises. Even if they don’t work as hard. 

A study actually found that people deemed attractive earn more. The bias can be so strong that interviewers may even discriminate against an attractive person if they think a role is “beneath” them.

One way you can work on this is to stop yourself before you think or say something about someone’s appearance. Is it appropriate? Is it relevant? Does it affect their ability to do their job? Is it rife with judgment towards someone different from you?

Shiny name syndrome

Seeing a fancy school, college, or employer on someone’s resume is likely to catch your attention and instantly make you impressed. 

But it could just mean that their circumstances afforded them more opportunities than someone from a less privileged background.

Going to a more expensive school, or working for a certain business, isn’t an immediate reflection of someone’s ability to do a job.

The examples and statistics that reflect someone’s achievements are far more important than the names on their resume.

HR expert Regina Hartley, in her Ted Talk, even suggests that we’re better off hiring people who don’t have the best resume, because it can mean they’re more resilient and harder working. This is yet another scenario where overcoming these examples of implicit bias in the workplace can lead to business success.

Gender 

People often perceive men as being more competent in certain roles and industries, for instance, finance or software engineering. On the flip side, they see women as better in caring roles like nursing or teaching. Even if the female is more qualified or experienced in a male-dominated field.

These stereotypes harm everyone and set a bad example for future generations. Gender stereotypes are learned behaviors that are ingrained by the age of seven

As soon as adults in a child’s life start to change or challenge these gender stereotypes, it affects the child’s attitude, too.

Let’s also not forget that some businesses still dislike hiring women in case they get pregnant and go on maternity leave. And still ask them about their desire to have children.

Blind resumes are the first line of defense around this, as the focus is on skills, not perceived traits.

Conclusion 

Implicit biases are everywhere, and we have to actively work to identify ours so that we can overcome them. 

If we don’t, it can have a detrimental effect on the types of people we hire and work with. 

It can also be detrimental to the business itself, making it less profitable and leading to lower employee happiness.

If you’re looking for ways to counter some of these examples of implicit bias in the workplace, consider offering your employees ways to connect that go beyond surface-level interactions. Finding common ground and shared interests through a platform like Workrowd can help employees see past their biases to foster true belonging. If this sounds like it would be useful in your workplace, drop us a line at hello@workrowd.com.

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Wellness

Tips to better support employees with health issues

Between an aging workforce and the impacts of the pandemic, the importance of supporting employees with health issues has never been greater.

Chronic physical health issues can range from mild back pain to severe pain throughout the body. Some people with these conditions are in so much pain they can’t work, while others continue to work full-time.

Mental health conditions include (but are definitely not limited to) anxiety, depression, addiction, and eating disorders. 

Employees may have a physical health condition, mental health condition, or both. The two are closely linked – a change in someone’s physical health could trigger depression or anxiety, for example. Stress or depression can also cause joint pain.

Work can cause or exacerbate many mental and physical health conditions. That’s why it’s important that employers do what they can to support employees. You want to make it clear you’re there to assist them, not punish them, when they aren’t 100% healthy. Because, let’s be honest: who is?

All that being said, employees with health issues can be reluctant to share their condition(s) with their employer. They may believe their manager won’t support them, or fear people will treat them differently. 

It can often feel like diversity statements tagged on to the end of job postings are just paying lip service to a legal requirement, rather than something the company actually stands for and genuinely means.

The simplest way to show candidates you genuinely mean it is with evidence. Hire employees with different health issues and backgrounds and support them so that they can thrive in their roles. 

Just because someone may have difficulty walking, or struggle with anxiety, that doesn’t mean they can’t benefit your business.

Don’t make assumptions

The first thing to remember – and I’m sorry, but you’re probably not going to like this – is that chronic health issues can be inconsistent.

Some days, an employee with fibromyalgia may be able to walk for miles.

The next, they may not be able to make it to their desk. 

Such is the nature of chronic pain. It’s unpredictable.

To find the best way to help an employee, don’t make assumptions about what they need based on your personal experience or preconceived notions. 

Regardless of what health issues someone is dealing with, everyone’s experiences are different. 

Make accommodations

Many health conditions manifest differently for everyone, creating a unique cocktail based on people’s individual backgrounds, experiences, minds, and bodies.

How can you improve your office environment to better support employees with health issues?

Certain things within an office can make pain worse, regardless of what originally caused that pain.

For instance, cold temperatures, or drafts from air conditioning units, can wreak havoc on tense joints and exacerbate pain.

Loud noises, bright lights, and poor office design can also have an impact. This is particularly true for conditions like ADHD, autism, fibromyalgia, and chronic fatigue syndrome.

Flexible working hours can be particularly beneficial for employees with health issues. Not being tied to working 9-5 means that if they’re having a bad pain day, they can rest in the morning, then still get their tasks done by the end of the day. Sometimes all it takes is a couple of extra hours of rest to calm chronic pain.

However, cultures that don’t trust employees to do their jobs often employ Big Brother-style practices, making everyone feel watched and pressured. Which can make any health issue worse. And create a vicious cycle.

Another option is allowing employees to work from home, full- or part-time. This option widens your talent pool as well. You won’t be constrained to only hiring people who work near where your offices are located. 

Sometimes the best person for a role lives on the other side of the country. Do you really want to miss out on someone because they can’t relocate to where you are? And have them go to a competitor because that competitor allows them to work remotely?

Reduce workplace triggers

Remote working allows employees to work in their own environment, which can be beneficial for those who find office environments challenging. 

Offices can be full of stimuli that not everyone notices, but which can trigger pain in people who have sensory processing disorder (SPD). These environments can be overwhelming for anyone who has SPD. As a result, they can’t do their role to the best of their ability, and are more likely to leave the organization.

Other, simple changes, like purchasing equipment that benefits employees with health issues will also help. This could be a sit/stand desk, so they can work in a way that minimizes discomfort.

Or maybe it’s a chair that offers more support. Chairs are often underestimated, but, as someone who had chronic back pain until changing jobs, I can attest to how much of a difference they make. 

More ergonomic chairs may be expensive, but you’ll save money long-term because employees will spend less time off work with chronic back pain. And they’ll be more comfortable working, which means they’ll get more done.

For anyone who struggles with migraines, headaches, or eye-related problems, getting a filter for their monitor to try to prevent eye strain will allow them to work for longer. Some monitors also have an eye-saver mode, which gives the screen a yellow hue (like Night Mode on phones).

Conclusion 

There are lots of small changes you can make to accommodate employees with health issues. They don’t have to be big, dramatic changes.

But those changes can have a big, dramatic effect on an employee’s ability to do their best work.

It can also help you to create and retain a happier, more productive, and more engaged workforce where everyone feels more supported in their roles. 

And let’s not forget – more diverse companies are more successful. So is there really any downside to supporting your differently abled employees?

Building transparency around your employee programs to maximize access is also a crucial part of ensuring every employee feels supported and included. Workrowd can help. Check out our all-in-one platform for managing and measuring employee initiatives across diverse workforces, or drop us a line at hello@workrowd.com to learn more.

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Diversity, Equity, Inclusion, & Belonging

5 habits preventing you from building an equitable workplace

Is building a more equitable workplace one of your organization’s goals for 2022? If so, it’s time to stop saying ‘this is how we’ve always done things’, and eliminate old-fashioned ways of operating that drive inequity.

These practices often go unnoticed, but they can significantly reduce productivity and employee happiness. As you can imagine, this can affect your culture, churn rate, and revenue.

To build a truly equitable workplace, you need to listen to what employees want, even if it’s something you’d never considered before.

Are you overlooking these common workplace practices that defeat efforts to increase equity?

Hiring

Hiring practices can reveal bias in all sorts of ways.

Recruiters and talent acquisition managers often use artificial intelligence programs to filter candidates before a human reviews the applications. These AI assistants can learn the prejudices of both programmers and end users, which can prevent the best people from getting past even the first step.

Traditional hiring practices also often aren’t as suitable for neurodiverse or disabled candidates. 

Long days can be draining for applicants with chronic health issues, meaning they’re less able to perform to their full ability.

Some neurodivergent applicants may struggle with the standard interview structure, too. For instance, they may not make as much eye contact as someone else.

Neither of these things mean someone would be bad at a job. It only means that they’re being required to fit themselves into an ableist, neurotypical hiring process.

Many businesses, such as Microsoft, have taken to adapting their hiring processes to attract more neurodiverse talent. Could you do something similar?

Quotas

Quotas are a controversial one. Many believe that they don’t work and are just a superficial measure.

But actually, a study by the London School of Economics found that quotas prevented less qualified men from getting hired. More qualified female candidates were hired in their place. 

Interestingly, more competent female candidates raised the number of competent men by 3%.

Maybe quotas aren’t so bad after all.

Promotions

A few years ago, I remember there being some buzz about how women needed to put themselves forward more for job roles and pay raises. Why weren’t we doing it? We needed to be more aggressive and confident in our abilities!

But is that really the problem?

People often see aggression and confidence as more masculine traits. Using words like aggressive in job descriptions can put females, trans, and non-binary folks off applying for roles, because many of us don’t use words like that to describe ourselves. And society encourages us not to.

Men are also more likely to overestimate their abilities. This means they’ll apply for a job even if they aren’t fully qualified.

Women, on the other hand, estimate their abilities just right.

Despite this, men are the ones who submit themselves for promotions and request pay raises more often.

Women are generally more compassionate and introverted when it comes to their roles. They’re less likely to put themselves forward for promotions when they come up, even if they deserve it. Which means they miss out.

Is there something you could do to make the playing field more even in pursuit of a more equitable workplace?

Could you have colleagues nominate someone who’s worthy of a pay raise or promotion? That way, you have an understanding of why someone is deserving, and you have evidence to prove it, rather than going based on how they come across in an interview.

Accessibility

If your employees still work in an office building, how accessible is it? Are there lots of stairs? 

If there are, do employees have access to an elevator? 

If that elevator is out of order, what solutions do you have in place for employees with health issues like chronic pain, asthma, or other conditions which make lots of stairs, or particularly steep stairs, a challenge?

Someone’s ability to climb stairs shouldn’t prevent them from doing their job, particularly if that job involves sitting at a desk all day. 

Nor should getting to their desk exacerbate chronic health issues or cause them to need to take their relief inhaler.

The main thing that can help with this is allowing employees to work from home when their accessibility needs aren’t met in the office.

If that isn’t an option, and you own several floors, could you move their desk to a lower floor? Or could you get the elevator fixed as a priority?

Office temperatures

The standard office temperature is based on an average forty-year-old, 150-lb white man from the 1960s. Which means it doesn’t consider any other gender, or people of color.

And, since there are many, many factors that can affect our metabolisms, that basic office temperature is an oversimplified solution.

You can’t please everyone. But can you find a compromise?

Women need temperatures around five degrees warmer than men for doing office work. 

Sitting under an air conditioner with a constant draft can make things feel even colder, and even worsen injuries.

Could you move employees who feel cold further away from an air conditioning unit?

Or could you change the settings on it so that it’s still filtering the air, but not pushing out such a strong draft?

Simple changes like these can make employees more productive and mean they’re not walking around feeling like they’re dressed as the Stay Puft Marshmallow Man every day.

Conclusion 

These are just some of the overlooked practices that can prevent you from creating a truly equitable workplace. But hopefully they’ve given you some ideas of where to start.

What really matters is that you keep an open mind and remember that just because it’s the way something has always been done, that doesn’t mean it’s the fairest or most efficient way of doing it.

Change is an important part of running any business. Leaders should embrace changes that create a more equitable workplace just the same as changes to save costs and make more money. Why? Because these simple changes improve workplace conditions, make employees happier, and ultimately, mean businesses can make more money.

If you’re searching for other ways to build a more equitable workplace, consider implementing a platform like Workrowd. Our user-friendly suite of tools provides everyone full access and transparency to all employee programs, no matter where or when they work. Ensure everyone can get involved in your company culture, and build connections across teams. Drop us a note at hello@workrowd.com to learn more today.

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Employee Engagement

8 great ways to recognize employees and boost engagement

It’s all too easy to focus on criticizing people for doing things badly or wrong, and far too convenient to forget to comment on the positive. For a happy, productive workforce, you really need a balance of both. That’s why it’s so important to find ways to recognize employees.

Employees will be happier and more productive going forward if you focus on celebrating the positives instead of criticizing them and homing in on the negatives. Focusing on those positives will build their confidence, making them better in their roles.

According to Harvard Business Review, employees need six pieces of positive feedback for every one piece of negative feedback. Low-performing teams were found to have been given an average of three negative comments for every positive comment.

Given that we often focus on the negatives, and that positive feedback triggers dopamine—AKA one of the happy hormones—in our brains, are these stats really that surprising?

Our culture isn’t wired to celebrate the positives, though. Unless you’re a very serious optimist, you may find it hard to come up with ways to recognize employees and show just how much you appreciate them.

So here are a few simple ways you can do just that.

Give them a shout out in meetings

This is one of the easiest ways to recognize employees, and sometimes it’s all you need.

Make sure whatever you comment on is specific. Don’t just say “great job;” explain why and how they did a great job.

Being specific will help both them and their teammates to understand why what that person did worked. It will then encourage that employee, along with their teammates, to approach related situations in a similar way going forward.

Tell them one-on-one

It’s sometimes nice to pull someone aside and give them a pat on the back in person (or via video). If your team member is quieter or shyer, they might prefer this to a shout out in a meeting. 

However, if you decide to do this and arrange the meeting in advance, make sure they know you want to talk to them about something positive. Otherwise, they may start to worry that they’ve done something wrong. Particularly if previous places they’ve worked at didn’t highlight the positives in this way.

You don’t have to plan the call in advance, though. You could send positive feedback in an email or Slack message instead.

Send them a present

Sending someone a present is a simple way to show them you appreciate them. It doesn’t have to be anything expensive. In fact, a thoughtful gift that shows you listen to them will mean much more than something generic.

For instance, if they’re into stationery, you could get them a pretty fountain pen, or if they’re into reading, a new book in a genre they like to read.

One thing you don’t want to do is send them something that has the company’s branding on it. This will feel generic, soulless, and like you’re only doing it to promote your own business.

Take them on a day out

A day out can be just what we need sometimes to feel refreshed and ready to take on the world. 

You could give them a voucher to go on a day out with their family or take them somewhere you think they’d enjoy. It doesn’t have to be work-related. Sometimes it’s better if it’s not, as it will offer a welcome break from the daily grind.

Pay for a training course

Your best employees are the ones you want to stick around. What better way to show them you appreciate them than investing in their future?

Ask them what skills they’d like to learn and find some courses that might help them build those capabilities.

Ask if they’d like to be a coach

Your best employees are often the best coaches because they can help others to develop the habits that made them so successful in their role. 

The more people who adopt the right mindset, the more benefits your business will experience.

If they’re unsure, you could send them on a coaching/leadership training program so that they understand what would be required from them before they get involved.

Reward the team

Most people couldn’t do their job without the awesome people around them. So why not reward everyone they work with for their win? 

It’ll encourage better teamwork and a greater sense of camaraderie. Their teammates will celebrate their win, too. When thinking about ways to recognize employees, it can be helpful to consider the larger group and not just one or two individuals.

Give them a shout out on social media

What you post on social media reflects your internal culture. So, if you take the time to celebrate your employees’ wins, it shows the rest of the world that you truly appreciate how hard your team members work for you. 

It reflects a positive, grateful culture that’s about so much more than turning a profit.

This will help to attract better candidates, shortening your hiring process and reducing the cost to hire. It’s a win for your employees and a win for you.

Conclusion 

Recognizing employees doesn’t have to cost a fortune. It doesn’t have to cost anything! 

Most of us spend more time with our colleagues than we do our loved ones. Working remotely hasn’t changed this all that much, with many of us super-glued to our screens and sometimes working even longer hours than we did before the pandemic.

And let’s not forget—just because someone chooses to work for you now, that doesn’t mean they’re going to stay. Especially if their hours have increased and they have less time to spend with their loved ones, even though they’re working from home.

Showing a little appreciation for an employee’s hard work can go a long way to retaining them. After all, they’re choosing to spend their time and energy with you. That’s a privilege that shouldn’t be taken for granted.

If you’re looking for more ways to recognize employees and build a top-notch company culture, see if Workrowd’s employee experience platform might be a good fit. Our central hub for culture, engagement, and recognition makes it easy for team members to connect and support each other. Send us a note at hello@workrowd.com to learn more.

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Company Culture

Building employer brand through social media: Our top tips

You may think of social media as a way to spread the word about what you’re doing. Maybe you see it as purely educational. But it’s so much more than that. It’s a key tool for building employer brand in today’s digital world.

59% of candidates research a company on social media before applying for a role. Which means if they don’t like what they see, you could be missing out on the best candidates. You’ll never know, because they never applied in the first place.

So, if you’re neglecting your social media presence, or it comes across as old-fashioned, you won’t attract people who can help you grow your business as much as you’d planned.

While it’s hard to avoid our personal digital reflections, it’s easy for businesses to avoid examining their online reflections. However, failing to objectively analyze it can mean you aren’t coming across how you want to. Don’t overlook this avenue for building employer brand.

You are what you share

The articles that the company, its leaders, and its employees share, will affect how people perceive the business on a conscious and subconscious level.

Consider how differently you’d feel about a business that regularly shares articles about climate change, compared to pieces on how to avoid paying tax.

One is going to come across as caring about the greater good, community, and our long-term future. The other is focused on itself and making more money.

It’s not just about the articles, though. It’s about the posts, too.

How are you talking about your business? Are you expecting employees to share what you post because you said so? Or do they share because they actually care about your business?

That caring is key. If they’re doing it because you’re running a dictatorship, the text they add when sharing your post could be lacking.

Or worse—they only share what you told them to. This is dispassionate and disconnected. Your audience will see right through it for all the wrong reasons.

If someone shares a post because they care, the accompanying text will reflect that. It will likely be full of enthusiasm and passion, something which is inspiring and contagious for your audience.

Anyone who doesn’t work for you and sees it will be uplifted by how much your employees care. It can make them want to be a part of that, too. This can then improve and streamline your hiring process because new recruits will arrive with a deeper understanding of your mission and values.

If the only social media content related to your business that your employees share is what you tell them to, it shows a lack of trust and old-fashioned ways of operating—at least in your marketing department.

But, since it’s your marketing team’s job to make your company look good, people are going to assume that what’s on your social media accounts reflects the company, even if it doesn’t. And this includes both your branded accounts and your employees’ own accounts.

Do you really trust your employees?

Some businesses still ban social media usage on work devices. But when employees can access these sites on their mobile, tablet, or even watch, what’s the point?

Instead of controlling your employees’ social media usage, you need to accept that you simply can’t. There are too many workarounds.

What you should be doing instead is educating them on how to use it effectively. Show them how to engage in a way that both benefits them and helps with building employer brand.

You can do this through your social media policy. It doesn’t have to be a boring document written in legalese, either. Employees are much more likely to engage with, and remember it, if it’s interactive and has examples.

Formatting your social media policy as a quiz with examples will also show employees how minor changes can make a big difference to what they post. And to their understanding of how social media can affect their employer.

Silence is not a good sign

Some brands don’t post on their social media. Or they post once in a blue moon. They think silence on social is better than saying something that could be construed as negative, and which could come back to haunt them.

But if you’re saying things that could come back to haunt you, chances are you’ve got bigger problems than your social media page.

With more than half of candidates researching businesses before they apply for a job, a neglected or non-existent social media presence can turn people away. In a world that’s all about community and connections, you want to show people that’s what you care about, too.

No social media presence can make people suspicious. It turns your business into a fortress, making it seem like you live in some far-off land. You’re closed off, like Elsa at the start of Frozen. Your walls are up, as if you have something to hide.

You want to be like Elsa at the end of Frozen, where you open the doors to your castle for others to see inside and enjoy.

You don’t have to give them the grand tour of everything inside, but allowing them at least into the grounds so that they get a feel for what you’re all about will reflect a more open and honest culture

Conclusion 

Like it or not, every social media post you, your business, and your employees make reflects your company culture. You can leverage this as you’re building employer brand, or you can let it detract from your image.

A compelling social media presence can help you attract more qualified customers and better-quality candidates. On the flip-side, poor or infrequent posts can turn people off who dislike the perceived secrecy or lack of engagement. 

The question is, will you seize this opportunity, or remain stuck in the past and miss out on top talent.

If you’re looking for ways to get employees talking on social media, it’s important to first get them talking internally. Having an effective internal engagement platform like Workrowd can help. Drop us a line at hello@workrowd.com to learn more.

Categories
Company Culture

Building a positive workplace culture that sticks

Most people, from CEOs to jobseekers, recognize the importance of building a positive workplace culture. But actually doing it is more easily said than done. 

It’s one thing to understand the statistics about how 86% of job seekers avoid companies with a bad culture, or how engaged employees’ performance is 202% higher than their disengaged counterparts, or that attracting higher-quality employees leads to a 33% increase in revenue.

But what does actually building a positive workplace culture look like? Here are some tips.

Encourage open and honest communication — at all levels

Effective communication starts at the top, by managers practicing what they preach. If you want employees to be open and honest with you, you have to be open and honest with them first.

This can come in the form of responding well to both positive and negative feedback. It could involve sharing your personal struggles and triumphs.

Leading by example is a big part of building a positive workplace culture. Many people will come from other jobs, families, or communities that don’t communicate openly. As a result, they may understand the theory but struggle to implement it in practice.

Open communication will look different for every company. For some, it means sharing the highs and lows of running a business with all employees. For others, it may extend to sharing those stories with the outside world, too.

You need to know where your line is—what’s off-limits and what’s okay to talk about—and focus on the things that are within those bounds.

Prioritize mental health

Despite what many businesses claim, mental health still carries a lot of stigma in the workplace.

I’ve seen people all over the world take leaves of absence due to stress. Meanwhile, their colleagues roll their eyes believing they’re full of excuses, rather than sending them messages of support.

Or worse—their boss still asks them work-related questions, forgetting that they shouldn’t be on call, since work is likely the cause of their stress.

On average, one in six people will experience a mental health issue each week.

Mental health is also one of the primary causes of disease and disability worldwide.

Which means now is the time to not just say that mental health is important, but to show it.

You could do this by having mental health professionals available for employees to talk to. This is someone they can visit if they’re struggling mentally, much in the same way they’d visit a physical health practitioner for a muscle strain.

You could also make sure that any health insurance you offer covers mental health conditions, regardless of whether it’s a new or pre-existing condition.

And, tying back to the first point, when leaders are more open and honest about their mental health conditions, everyone else is likely to be, too. 

This openness shows that they really do understand how employees might feel. It also makes them more relatable. Which means employees are more likely to share their stories, too.

Sometimes, all it takes for someone to feel better is for them to share how they’re feeling with a person they trust. Why can’t that person be someone they work with?

The more people there are within the business who share their stories, the more comfortable quieter team members will feel being honest about theirs. Ultimately, more people will feel relieved just from being in this supportive working environment.

Get your company’s leaders on LinkedIn

Or any other social media platform your employees are engaged on.

Many senior leaders are reluctant to be active on social media, either because they don’t understand its benefits or don’t believe they have time.

The bigger the company gets, the harder it is for employees to connect with the higher-ups. Doors between each level can feel closed to employees who are newer or on a lower pay grade.

Employee newsletters may feel like a solution, but they can often be long, full of fancy formatting and imagery, and take hours to put together. They also feel more one-sided, like employees are being told what’s going on but they don’t need to get involved. So why would they read it if they don’t get a say?

Social media posts, meanwhile, are quicker to put together and allow employees to be a part of the conversation, regardless of their role.

If employees have an opinion, they can voice it knowing that someone is actually going to read what they think.

The more accessible senior leaders are, the more employees will feel like they’re a part of something and not just another cog in the wheel.

Be patient and consistent

Earning enough trust for employees to mirror your behavior takes time.

Some employees will be more willing to be open and honest than others. Some may resist the change.

But you should lead as you’d want to be led. Others will soon follow suit if you’re patient and consistent with your leadership style.

And that will contribute to building a positive workplace culture that attracts better candidates, retains employees for longer, and makes employees happier in their roles.

It starts at the top

There’s no way around it: building a positive workplace culture starts at the top. You have to set an example of the culture you want to build.

If you’re telling employees they need to be open and honest, but you’re hiding in your ivory tower, nobody is going to want to do what you say. You’re not practicing what you preach. That will lead people to think you’re disingenuous and only care about yourself and your goals.

You need to come across as human. As relatable and honest. Like someone any employee, from your second in command to the person who cleans the toilets, can approach to ask a question, or even just say hello.

Building a positive workplace culture is about breaking down silos from every angle. And, just like attracting customers, that takes time.

But if you do it right, you’re going to experience the rewards for years to come.

If you’re looking for ways to open up communication, encourage connections between employees and their peers and leaders, and drive measurable progress towards building a more positive workplace culture, check out Workrowd. Our comprehensive tool suite can help you streamline communication, increase engagement, and track and analyze culture change over time.

Categories
Employee Engagement

Employee engagement metrics you should be tracking in 2022

Tracking employee engagement metrics can help you prevent absenteeism, build your brand, reduce employee turnover, and make more money. 

It can also help you spot issues within your workforce which could turn into bigger problems if left unaddressed.

What employee engagement metrics do you need to track, though? Which are going to show you what areas need work, or how employees really feel? Let’s take a look.

Absenteeism

How often employees are out sick—and how long they’re out for—can be huge indicators of employee engagement.

Stress can weaken our immune systems, meaning we’re more susceptible to germs and infections. 

Not to mention there’s the psychological toll of stress, which can cause long-term absences.

A controlling, closed-off, and judgmental company culture can make employees feel uncomfortable sharing that they’re stressed. When employees don’t mention their concerns to colleagues, it makes it harder to find solutions.

Negative company cultures that don’t support employees’ mental health reinforce stigmas and can make stress worse.

Of course, stress isn’t the only thing that can cause employees to repeatedly miss work. There are lots of reasons, and if an employee is frequently absent, it’s worth finding out why. 

Companies often use formulas to track employee absences, but they offer a very black and white picture. You can’t compare the health of someone who’s chronically ill or disabled with someone who hasn’t had a cold in a decade.

Instead of relying on a formula, look for patterns. Are employees out after certain events? Or at a particular time of the year? 

Patterns will help you identify issues. Investigating the story behind them will allow you to make more informed decisions and accommodations.

Net Promoter Score (NPS)

NPS measures how likely someone is to recommend your business to another person, on a scale of 1 to 10. 

How an employee rates your business on this scale will tell you more than you might be comfortable with.

Especially when only scores of 9-10 count as promoters. Scores of 7 and 8 are neutral, and scores of 6 or below are detractors. 

These scores can be a real indicator of whether employees are happy in their roles or not. 

If your NPS goes down over time, it may be worth tracking backwards to see how things have changed. Investigating what measures were put into place before the score trended downward will help you turn the tide.

You can apply the Net Promoter Score approach to almost any element of your business, giving you a standardized way to compare across your employee engagement metrics.

Employee turnover rate

What’s the average time someone spends working for your company? Do they progress through the ranks, or do they leave when it’s time for a promotion? Or maybe there’s a trend of employees failing their probation period?

The longer someone stays, the happier they’re likely to be in their working environment.

Tracking turnover not just company-wide, but by department, role, etc. may expose issues you wouldn’t have otherwise discovered.

It could be that some departments have a faster churn rate than others, which can be a sign of a problem within that department instead of the company itself.

Productivity

Disengaged employees are 18% less productive. So, if your employees aren’t hitting their goals, it’s time to dig deeper. 

Managers can’t fix poor productivity levels simply by shouting at employees to work harder. This will lead to more disengagement, and increased absenteeism.

Instead, it’s time to investigate why productivity has gone down. What’s missing? What are employees dissatisfied with? 

You want to ensure employees can have an open and honest dialogue with you about what’s going on in their lives and how it’s affecting their work, whether it’s a personal or professional issue. 

A wide range of things can affect someone’s productivity, and it can continue to deteriorate without the right support. Maybe they need some training, a change in their working environment, or a switch to a new department.

Sometimes all it takes is a short conversation to make employees feel heard. You never know until you ask.

Social media advocacy rates

You’ll never stop employees from using social media during the working day. How you encourage employees to use it, and what they say as a result, will tell you more about your business than you might think.

Employees are 20% more likely to stay at a socially engaged company. They’re also 27% more likely to feel positively about the company’s future.

And, the happier those employees are, the more likely they’ll be to share how they feel online. 

You’ll never get 100% of employees onboard—it’s likely to be around a third—but it only takes a handful of advocates regularly posting to speed up the purchasing process, improve the quality of candidates you attract, and build your employees’ brands within the industry.

Employee advocacy only works if employees are willing to share their honest opinions, and if they’re encouraged to do so. If businesses tell employees to repeat what upper management says, it isn’t advocacy. It’s a loudspeaker designed to draw attention to the business instead of lifting employees up and encouraging them to help their network.

This loudspeaker puts employees off becoming advocates and misses the key part of social media: being social.

Conclusion 

Employee engagement is about so much more than the stats in front of you. It’s about the stories behind those statistics, too. 

You have to dig into the trends and issues behind the statistics to build a thriving and inclusive employee experience.

Engaged employees are a sign of a positive company culture. It’s hard for employees to be happy in their roles and want to stay if they feel dictated to, controlled, or otherwise disconnected from what they’re doing. 

While putting numbers to things with employee engagement metrics makes life simpler on paper, what employees say about your company both on and off the clock matters, too. 

An engaged employee will recommend your company to both customers and future hires. They’ll be happy to spread the word about your business online and offline, attracting more of the right kinds of people and improving time to hire, reducing how long someone takes to make a purchase, and much more.

If you’re looking to supercharge your employee experience and ensure your employee engagement metrics are always just a click away, check out Workrowd. Our automated data collection and customizable dashboards make it easy to see which employee programs and events are driving engagement, and which could use some tweaking. Drop us a note at hello@workrowd.com to learn more.

Categories
Learning & Development

7 simple tips for how to have better meetings

Amidst endless Zoom calls, it’s easy to find your mind wandering to thoughts of how to have better meetings. A study by the University of North Carolina discovered that 71% of managers find meetings to be a waste of time. 65% believe meetings prevent them from finishing their work, and 61% said meetings keep them from deep thinking.

And yet, meetings are an unavoidable part of the working world.

They’re seen as an important element of business, but these stats show that they may not be as necessary as some of us might think. There may just be less stressful or less mentally draining ways of updating people. Slack, Teams, Workrowd, emails, or even a quick recording, maybe?

Let’s take a look at some simple tips for how to have better meetings, including ways to make them both shorter and fewer.

Don’t have meetings for the sake of having meetings

Some people really love meetings. Instead of sending a quick email or message, they’ll schedule a meeting to share something that only takes one sentence to explain.

This isn’t an effective use of anyone’s time. It disrupts the attendees’ days, leaving them with less time for their actual jobs.

It can also be a source of anxiety for employees if they don’t know why you want to talk. They can feel stressed even if they have nothing to worry about.

Face-to-face meetings can help you to read other attendees, and also help teams to bond, but they’re not always necessary. Especially if you’re sharing news rather than having a discussion. 

If it’s something that doesn’t require a discussion, and it’s quicker to write an email or record a video, do that instead. Because you want to…

Respect other people’s time

Time and energy are finite resources. The longer a meeting goes on for, the more time and energy it drains.

For some people, it can take even more time and energy. They may need a break to recover before returning to their actual job.

Let’s not forget that meetings aren’t technically in most people’s job descriptions. They’re just an accepted part of the working day.

If it’s a spontaneous meeting, sprung on someone when they were in the middle of something, it can be even worse. They may struggle to get back into what they were doing even if they have a deadline looming.

If it isn’t important to everyone, does it need to be discussed now? Does everyone you’ve invited really need to attend?

It’s all too common for a meeting organizer to invite an employee simply because their boss wanted them there. But then that same boss asks the employee not to speak during the meeting. So, what’s the point in them attending?

Things like business updates can easily be shared with the rest of the company via email. 

The sender can then answer any questions over email as well, or during a much shorter call. This allows employees to digest the information in their own time, instead of when their employer tells them they should.

It also ensures that nobody’s day is broken up by unnecessary meetings. 

Being transparent doesn’t mean having to invite everyone to everything. You can still share information without eating into employees’ days. Being selective about when you actually need to meet is a key element of how to have better meetings.

Have a time and space for small talk

Sometimes, the start of a meeting—or even halfway through, when people start to lag—can get filled with discussions about the latest Netflix show or a book someone’s read. 

While this is a great way for teams to connect, it’s not a great use of people’s time. 

It can drag out the meeting, reducing how much time and energy attendees have left for the rest of their days.

When employees have somewhere to actually chat about these things—like a dedicated krowd in Workrowd, or a regular book club—they’re less likely to have conversations about this stuff during a meeting. The meeting is then more efficient, and teams still get to discuss the latest Netflix true crime documentary.

Stick to the agenda

It’s common for people to discuss an idea in a meeting, then for that idea to trigger another, completely separate idea. Which turns the whole session into a different discussion. Then another idea comes up. And another discussion takes shape. This drags out the meeting, completely changing its course and purpose.

If someone has a great idea that doesn’t directly affect the direction you’re going in, jot it down and save it for another meeting/conversation. 

Just because it’s a great idea, it doesn’t mean that it needs to be discussed in person. Some ideas are just as great when talked about via email or group chat.

And the more focused your meeting is, the more efficient it will be, too.

Send the agenda in advance

When people don’t know what’s going to be talked about in a meeting, it can be harder for them to know what to say when questions are raised or when their opinion is asked for. Not everyone thinks well on their feet. 

Sending out the meeting’s agenda in advance gives those who prefer to ruminate on ideas before sharing them the opportunity to think about things. You may then find you get more employees speaking up in meetings and better ideas as a result.

Notice when someone is taking over

There’s always someone who talks more than others during a meeting. It’s important that a different person is in control of the discussion, and can rein in anyone who’s doing this. 

Having one person not just in charge of the agenda, but of who speaks and when, will help quieter attendees feel more comfortable speaking because everyone will get equal time and space to share their thoughts. 

Sometimes the person speaking too much doesn’t have anything useful to share, is repeating themselves, taking credit for others’ ideas, or changing the direction of the meeting. This drags out the meeting and can make everyone else in attendance disengage out of frustration.

Just because someone doesn’t speak without encouragement, that doesn’t mean they don’t have ideas worth sharing. It may just mean that they’re uncomfortable speaking over the loudest person in the room.

Work toward a takeaway, even if it isn’t a resolution

Another key recommendation for how to have better meetings is to ensure that every meeting has a purpose. What problem are you trying to solve?

Even if you can’t work toward a solution, if you’ve narrowed things down, that’s a win.

Forcing everyone to keep going when they’re falling asleep over their coffee will drag out your meeting and make it harder to decide on anything. Nobody has ever made a great decision when they’re mentally exhausted.

Instead, it may be more effective to have several shorter meetings on the same topic, narrowing down ideas and discussion points each time. 

Having a short, set time to talk about something can lead to more creativity and room for discussion. The shorter time frame means there’s less time to waste on small talk or segues, and the set time gives employees the chance to plan and consider ideas before entering the room.

It also avoids any rushed decisions that come from the need to solve everything in one meeting.

If you’re looking for an easier way to keep employees connected, and to cut down on unnecessary meetings, drop us a line at hello@workrowd.com. Our one-stop platform streamlines the process of sharing information with employees, and ensures they have open lines of communication with peers for both work- and non-work-related discussions.

Categories
Employee Engagement

Communication and employee engagement: 6 tips for success

It’s easy for employees to become disengaged in their roles, especially in the current climate. The world is so unpredictable these days, that it can be difficult for employees to stay focused. This is where communication and employee engagement come in.

Jobs used to be a source of security. Now, though, with ever-changing rules and businesses cutting back or closing, that security is long gone.

This can lead to employees feeling undervalued and/or underperforming on their tasks.

It’s important you take steps to reassure them that you do value them, and want them on the team. Not doing this can lead to losing some of your top performers, increasing the strain caused by the pandemic.

Unfortunately, Gallup suggests that only 33% of people are engaged in their jobs. This has remained true even though the benefits of an engaged workforce have been proven time and time again. Caterpillar, a construction equipment manufacturer, saved $8.8 million annually by reducing absenteeism, attrition rates, and overtime in a European plant. They also increased profits by $2 million and customer satisfaction by 34%.

So what steps can you take to re-engage your employees? Here are some tips that will improve your communication and employee engagement, along with your culture, retention, and more.

Encourage open communication

Businesses talk about open communication a lot, but rarely actually practice it. This means employees won’t share with you what’s going on in their lives that could affect their work. As a result, when someone’s productivity suffers, the default is to punish them instead of supporting them.

When a company has a culture of open communication, employees feel more comfortable sharing their physical or mental health problems, or other situations which may impact their workload.

They’ll also feel more open to giving and receiving feedback, because it’s embedded in the company culture.

It may help to offer some sort of training around feedback and communication to help with this. 

Too often, people assume they’re great at listening, but then talk over the person who’s speaking. Similarly, they may think they’re great at giving feedback but only focus on the negatives. 

A brief training session—or even encouraging everyone to read a blog post on feedback or communication—reinforces that you’re serious about having a culture of open, honest communication. This is a key way in which communication and employee engagement deeply impact each other.

Make accommodations

People’s lives have changed a lot in the last two years because of the pandemic. But many changes have happened outside of Covid-19, too. 

Employees with elderly relatives may have become caregivers, or another employee may have been diagnosed with a chronic health issue. Employees rarely communicate these things to employers. They either don’t know how to talk about it, don’t think their employer will care, or don’t know what their employer can do.

If someone’s situation has changed, making simple accommodations like allowing flexible working or reducing their hours can show that you still value them and you want to support them as they adjust to their new normal.

Make them feel included in decisions

When companies make changes, they often fail to communicate them to employees in the right way (if they communicate them at all).

They simply announce the change to employees out of nowhere. This leaves employees feeling like they’re not valued and that their opinions don’t matter.

It’s impossible to make everyone happy when introducing changes. That said, it’s important to hear everyone’s opinions, even if they won’t change the outcome. 

It isn’t about involving employees in every decision-making process (although if you can include them, they’ll always appreciate it). It’s about giving them the chance to have their voices heard. 

People can get frustrated when it feels like they’re not being listened to. To remedy this, try running a survey, holding a drop-in chat where employees can ask questions, or inviting feedback via email. 

These opportunities for openness and honesty encourage a positive atmosphere within the business, as well as keeping employees engaged. Changing your approach to communication and employee engagement can transform your company culture.

Ask employees what they want out of their roles

In smaller or newer companies, job descriptions can sometimes be flexible or hard to define. Leaders expect early employees to be jacks-of-all-trades, knowing a little about everything. 

As the company expands, new opportunities become available. It’s important you offer these to existing employees as well as external applicants. It may just help you retain someone who’s great at what they do, but who feels disconnected in their current position.

Offer them the chance to retrain

If someone has been with a business for a long time, or their priorities/interests have changed, it can lead to them feeling bored or unstimulated. This can mean their performance goes down, and they may start looking for other opportunities.

However, just because someone is disengaged in that role, it doesn’t mean they’re not worth retaining or that they can’t excel in another position. 

Always make it clear to employees—wherever they are on their journeys—that they can talk to you about moving departments or retraining should they start to feel dissatisfied.

This is particularly important for areas with high turnover or little room for progression, such as customer support. 

If someone has the right mindset and their attitude is a positive influence on the company, see how you can support them, whether that’s through retraining, or helping them to move on by providing a stellar reference. 

As much as you want to, you can’t keep everyone. Offering them support to move on shows them you respect them, and may encourage them to come back in the future.

Host team building activities

Team-building activities are a great way for employees to get to know their colleagues. 

They’re even more important for remote teams, who may not get to bond with their colleagues in the same way that employees who spend every day in an office would.

Encouraging things like quiz nights, hackathons, or book clubs are just some of the ways employees can connect outside of their day-to-day work activities. Increasing interpersonal communication and employee engagement in this way can make all the difference.

Conclusion 

Keeping employees engaged really boils down to one thing: making them feel like they matter. And the simplest way to do that is to listen to them and communicate openly. 

You may not be able to offer a solution to the problem they’re facing, or have an answer for how they’re feeling, but you don’t always have to. To make people feel valued in any situation, it’s all about giving them the chance to feel heard.

If you want to provide more opportunities for employees to communicate both with each other, and with leaders, we invite you to check out Workrowd’s suite of tools. We’ve even streamlined the process of sharing and storing top-down employee communications. Paired with our automated employee engagement surveys, your workplace will have all the tools it needs to thrive. Visit us at workrowd.com or drop us a line at hello@workrowd.com.