The number of coaches has soared in recent years. It feels like everyone has either become a coach, is training to be a coach, or has had coaching recently. But that hasn’t made the task of finding a career coach for your employees any easier.
In fact, with so many options it may be harder than ever. What should you look for, and what difference could it really make to your business? Let’s take a look at some tips for finding a career coach for your organization:
Why finding a career coach for your employees is important
Coaching’s biggest benefit is its ability to improve someone’s career growth. It makes them better at problem solving and communication, so they can level up faster and so can your business.
A coach is someone objective to a situation—and perhaps your business—that employees can talk through their issues with. This can often help de-escalate situations or simply help them let off steam. That way they don’t take it out on their colleagues.
One of the things coaches can help employees with is their communication. In turn, this can enhance your internal communications and improve conflict resolution. So projects get completed faster and with less stress for everyone.
Speaking of stress, finding a career coach for employees can also support them through periods of transition, like mergers or layoffs. These often result in restructurings or new/changed responsibilities. Employees who get left behind when their colleagues were let go can also suffer from a form of survivor’s guilt. Finding a career coach for employees can support them through the transition so that their mental health and productivity take less of a hit.
Coaching sessions also act as a break to an employee’s day. This can help them to go back to problems with a clear head, even if their current issue isn’t what they talk to their coach about. So then they can see solutions to a challenge they hadn’t noticed before because they were just too close to it.
With all of this in mind, it’s no surprise that coaching has a 221% ROI. That’s an impressive impact for what may only amount to an hour out of an employee’s day each month.
Companies with a strong coaching culture also report higher revenue growth than those in their industry peer group.
Tips for finding a career coach
Now that we’ve explored the benefits of finding a career coach for your employees, let’s see how to find one and what you should keep in mind on your search:
Ask for recommendations
Recommendations are one of the fastest ways of finding a career coach, and it’s how 46% of people find them. Social proof is a powerful thing that can support your decision making and reassure you that you’ve chosen the right person.
You could even ask your employees via a survey or in your employee groups. They may not know someone directly, but employee posts on social media sites get considerably more reach than company posts. So even if they can’t suggest someone, they’ve got a better chance of finding someone.
Need help improving your employee surveys or groups so that it’s easier to collect and organize information? Check out Workrowd.
Look on LinkedIn
Even if you get a referral from someone you trust, it’s worth looking a career coach up on LinkedIn, or their own website, to see what you can find. They may be the perfect match for you, but likewise they may not be based on their prior experience.
Also, if you don’t have anyone to ask for recommendations, LinkedIn research is a great place to start. You can search the site using your industry and coaching-related keywords, and see what it suggests.
LinkedIn groups (or even Facebook ones!) related to your industry are another place to look or ask for recommendations on finding a career coach for employees.
Many people who have a history in an industry, or work in its periphery (like coaches) will often be members of industry groups to try to find new clients.
Check their credentials
Did you know the coaching industry is unregulated? That means anyone can call themselves a coach without any formal qualifications. This could open you up to poor advice at best and potentially dangerous and/or illegal consequences at worst.
Qualified coaches have spent hundreds of hours helping people in all sorts of situations within their field. Some may specialize in certain situations or areas, like senior leadership or career transitions.
A qualified career coach knows how to handle situations sensitively. They center the conversation on the employee’s needs and don’t judge them or make it about themselves. These are important skills that must be learned and cultivated but which often don’t come naturally.
So, when you’re working on finding a career coach for your employees, check their credentials. If you can’t find any, consider looking elsewhere.
Consider their specialties
If you need a coach who understands the nuances of a particular industry, specializes in neurodivergence, or can teach your employees particular skills, you need to keep in mind someone’s specialties when finding a career coach for employees.
These will often be listed on their LinkedIn and may also feature on their website.
From my experience, coaches’ LinkedIn profiles are often more up-to-date than their websites, but I’d still recommend checking both. LinkedIn gets prioritized because of time constraints and LinkedIn’s increased exposure. Checking both will give you the most well-rounded picture of what someone could be like to work with.
Don’t forget the ROI
If a coach is cheap, is that because they’re not as experienced solving problems? Do they have fewer qualifications? Is it because they don’t understand your industry?
Spending less money doesn’t always mean cost savings. Sometimes it can end up costing you more because they were the wrong coach for you. Take the time to make a decision so that you’re not tied into a contract with someone who hinders, rather than helps, your employees.
With such a high potential ROI, you want to ensure you make the right decision when finding a career coach for employees.
Conclusion
Finding a career coach for your employees can not only boost their careers, but your business productivity and profits, too.
There are no downsides to upskilling and reskilling your employees, especially not in the current climate. So long as you find someone who’s an expert in the field you need, you’re all set to support your employees’ current and future careers.
Want to make sure your employees not only know about career coaching opportunities, but all the other great programming you offer? Workrowd has the tools you need.
With an all-in-one command center for your employee groups, programs, events, and resources, plus automated analytics, you can build a world-class employee experience without the stress. Book a free discussion call with us to learn how we can empower you to reduce admin work and boost engagement across your organization.











