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It’s been quite a year, and trying to budget for the next one can seem akin to staring into a crystal ball and anxiously waiting for something to appear. Ultimately, while this next year may seem even more uncertain than most, that doesn’t mean you should back off of critical investments such as those in diversity, equity, and inclusion (DEI). While many companies rush to slash their DEI budgets at the first sign of financial uncertainty, this is in actuality a deeply counterproductive decision. Budgeting for diversity and inclusion drives critical initiatives that feed directly into companies’ bottom lines. By immediately jumping to cut that funding, companies show their employees in no uncertain terms where their priorities lie.

There are myriad reasons not to cut your DEI budget leading into 2021, but how do you frugally plan for inclusion initiatives during a year that may or may not be remote, may or may not include substantial policy shifts, and may or may not see your company doing well? There are certainly a lot of factors to consider. While budgeting for things you’ve never done before can be difficult, we’ve got your back with some best practice advice for budgeting for diversity and inclusion and building a robust DEI program in the coming year that drives measurable impact (you can also check out our newer post HERE for more details).

Why you shouldn’t cut your DEI budget as a way to save money

Unfortunately, despite spending $8 billion per year on DEI initiatives, many executives still believe that DEI is a ‘nice to have’ rather than a ‘need to have’. Part of this misconception may stem from the fact that the standard slate of DEI initiatives implemented by most companies is largely ineffective and targeted at box-checking rather than concrete business outcomes. With this line of thinking and little to show for the efforts they have made, it’s unsurprising that DEI programs would seem to be an unnecessary expense. In reality though, that couldn’t be further from the truth.

Organizations that are more diverse and inclusive have been proven to outperform their peers across a number of metrics. For instance, companies with more women in C-suite level positions deliver 34% greater returns to shareholders. Harvard Business Review also found that organizations with higher than average diversity saw 19% greater innovation revenues. McKinsey reports that companies in the top quarter for racial/ethnic diversity are 35% more likely to surpass their peers. Lastly, companies with two-dimensional diversity are 45% more likely to have captured a larger portion of the market and 70% more likely to have moved into a new market in the past year. Clearly there is money to be made by investing in diversity and inclusion, but as with many things, it has to be done correctly in order to be effective.

How to ensure your DEI investments drive impact

The first step towards budgeting effectively for diversity and inclusion is to start treating DEI like any other business imperative. You wouldn’t short your marketing budget and still expect to receive the same results, so why does that expectation exist for DEI? Similarly, what gets measured gets managed. You wouldn’t put your sales people out into the field with no sales targets to just see how they do, so it’s similarly imperative that you put structures around your DEI program including measurable metrics and goals. Don’t assume that since you ran a half-day training, more diverse employees will just start flocking to your organization. You have to put in the work in order to reap the benefits.

It’s not just about counting the number of BIPOC employees at your organization, though. Companies have been tracking the number of underrepresented employees in their ranks for decades at this point; simply counting doesn’t lead to improvement without accompanying focuses on inclusion, promotion, etc. You have to aim higher. Use studies and statistics to inform your goal-setting and budgeting. Increased DEI leads to higher employee engagement, which drives productivity and other measurable outcomes, so you can design quantitative objectives accordingly.

Consider DEI’s impact on your entire company, from the vendors you engage to the philanthropies you support. Set concrete targets for what you want to achieve, then budget out how to get there, just as you would in any other department. Don’t fall prey to the belief that DEI is an amorphous, ‘fluffy’ concept that can’t be quantified beyond basic employee counts. Use employee surveys and other data to track the success of your program and ensure you’re getting your money’s worth. If you’re not, change your tactics.

Making progress on DEI is difficult, but far from impossible. It simply requires strategic focus and effort, just like any other business imperative. If you’re considering how to best use your DEI dollars, consider an integrated solution that supports employee resource groups, provides best practice toolkits and trainings, and integrates surveys and people analytics. Workrowd offers all this and more, so if we can be of help, don’t hesitate to reach out at hello@workrowd.com. However you choose to proceed, just don’t back off of DEI at this critical time.

In the U.S. today, approximately 40% of the population identifies as something other than non-Hispanic White. With half of people identifying as female, that means that at the very least, 20% of Americans navigate society everyday with multiple intersecting minority identities. The actual number is obviously much higher than that, considering that identity encompasses everything from disability status to family structure and beyond. Given this fact, and as companies continue to make little to no progress on diversity, equity, and inclusion despite billions of dollars in spending, it’s time to reframe our efforts to focus on intersectional identities rather than just high-level racial and gender categories.

Originally coined by Kimberlé Crenshaw in 1989, at its core, intersectionality is simply the idea that people experience discrimination differently depending on their overlapping identities. While it has become a rather maligned term during our hyper-polarized times, few people actually disagree with the core tenet that a person’s lived experience will vary based on who they are, how they identify, and to which demographic groups they are perceived to belong. If even bitter political rivals can agree that the fundamental concept of intersectional identities is valid, why aren’t we prioritizing it to finally move the needle on inclusion in our workplaces?

Why intersectionality is so important to better support employees

The events of 2020 have greatly increased the focus on issues around DEI, employee wellbeing, and employee engagement. Particularly amidst the rapid transition to remote work, many companies are struggling to adapt and deliver in response to new as well as previously unaddressed employee needs. If companies truly want to improve their employee experience though, how can they do so without knowing the composition of their workforce?

While some employees may hesitate to share information about their personal lives and/or how they identify with their employer, if companies don’t ask they will continue to make decisions based on ‘intuition’ rather than data. In order to be strategic, employers need to learn about, respect, and appreciate their team members’ intersectional identities so they know, for instance, how to build a benefits package that actually suits employees’ lifestyles. If the only demographic data you have and are tracking is race and gender with minimal granularity, it will be difficult to truly understand what your employees may be facing, and therefore what you can do to better support them.

How to move your workplace towards intersectionality

The first step in moving your workplace towards greater inclusion grounded in intersectionality is to reframe the way you think about diversity. So much focus has been placed on race (often without much regard for ethnicity) and gender that other important measures of diversity rarely factor in. Your diversity program should seek to truly acknowledge and value your employees as whole people with a variety of different assets and attributes, rather than a member of a monolithic race or gender category.

Consider that diversity can come in the form of cognitive and/or physical disabilities, caregiver status, immigrant background, religion, sexual orientation, and more. With so much to consider, it quickly becomes unreasonable to base your entire program around just two, often visually discernable measures. There is a lot more to your employees, and if you want to optimize your employee experience, you’ll have to start learning about them.

The next step is to reorient your DEI goals. Moving away from tokenism and instead towards intersectionality will enable you to bring more perspectives into your meetings and projects, thereby accelerating innovation and amplifying your competitive advantage. While it is certainly crucial that many companies increase the proportion of BIPOC and womxn employees on their payrolls, it is also essential that these individuals are recognized as more than just token hires once they’ve joined.

If you’re considering ways to increase the focus on intersectionality within your workforce, check out Workrowd. Our platform is a one-stop shop that enables employees to join affinity groups based on their identities and interests, and provides you real-time analytics to see how each group is faring. To learn more, visit us at workrowd.com, or reach out directly to hello@workrowd.com.

Amidst all of the deeply negative news of 2020, one positive has been the renewed energy around combatting systemic racism. While the events that precipitated this mobilization are both tragic and unacceptable, the drive for change could not wait any longer. The need to build more inclusive environments is especially urgent in our workplaces, where demographic-based disparities and discrimination abound.

Currently, 80% of Fortune 500 senior executives are men, and 72% of them are white. Women still earn just $0.82 for every dollar a man earns, with the burden falling disproportionately on Black, Latinx, and Indigenous womxn, who earn $0.62, $0.54, and $0.57 respectively. Moreover, the Economic Policy Institute reports that the Black-White wage gap has actually increased over the past twenty years, highlighting the enormous amount of work we have to do. Ironically, at the same time estimates suggest that companies are spending $8 billion every year on diversity, equity, and inclusion efforts. Clearly what we’re doing is not working.

And now for something completely different

Here at Workrowd, we believe that part of what is stymieing progress is that every company seems to be designing and executing on their diversity, equity, and inclusion goals in a silo. When we started doing market research for this venture, we were stunned by the lack of data and best practices available to companies looking to start or expand their DEI work. Accordingly, we set out to find (or build) a solution.

In the course of our research, we learned about employee resource groups, or ERGs. Many of you are likely familiar with ERGs, but this idea was actually new to the Workrowd team when we started this journey. We instantly latched on to ERGs as being incredible vehicles to build support and power for underrepresented folx in the workplace, but we ultimately found that these employee-led efforts weren’t nearly living up to their potential.

In many companies, ERG leaders are at extremely high risk of burnout and lack the support they need from the company to enable their groups to thrive. Furthermore, over time, the focus of ERGs can shift to become more social rather than strategic. Given the devastating effects of non-inclusive workplaces, we knew we had to intervene and do our part to expand the set of tools available to ERG members.

A fortuitous partnership

As we started to dig into how we could best equip ERG leaders and members with the resources to supercharge their groups, we reached out to a variety of organizations that were already active in the ERG space. After a pretty disheartening series of strikeouts, we eventually connected with the Association of ERGs and Councils (AEC). Originally launched way back in 2005, the AEC had been taken over in recent years by a new owner who hadn’t had the bandwidth to give it their all. The effort was seriously in need of a refresh, so we set about discussing how we might collaborate to give the AEC a makeover.

After months of discussion and buildup, we finally were able to get down work, targeting a mid-October announcement. Our partner organization had decided to combine their annual conference with the University of Southern California’s Center for Effective Organizations’ ERG Leadership Summit Week, which seemed like the perfect time and place to debut our new collaboration. The summit started yesterday, so it is with great excitement that we announce the relaunch of what used to be the Association of ERGs and Councils as a brand new, digital-first experience.

Welcome to the next generation ERG empowerment hub

This new network is the premier community for ERG and diversity council members to connect across the globe. With best-in-class resources, exclusive events, and on-demand analytics, the one-stop platform is building the future of diversity, equity, and inclusion by empowering underrepresented employees with the tools they need to succeed. We’ve got membership options to fit every organization type and budget, including opportunities for individuals to join, so there’s no reason to let your employees get left behind.

We’ll be revealing more in the coming weeks, but for now, if you’d like to learn more please visit erg.workrowd.com. Memberships include the 24/7 networking community along with access to best practice resources and trainings, and dashboards to help you track your progress. If you have any questions, feel free to reach out to us directly at erg@workrowd.com. We’ll be sharing more soon, so stay tuned!

Do you know which of your employees are family caregivers? Statistically speaking, the majority of them likely are, although fewer than half of employers track this data. Researchers at Harvard Business School found that 73% of U.S. employees are caring for a child, parent, and/or friend. With the novel coronavirus forcing drastic changes to what caretaking requires, and pushing even more people into the caregiver category as their loved ones struggle to recover from COVID-19, it’s crucial that employers recognize the additional strain this can place on employees.

In the same HBS study referenced above, more than 80% of caregivers surveyed admitted that their caregiving responsibilities affected their productivity. Accordingly, beyond just being the right thing to do, taking steps to better support employee caregivers has a strong business case. While some employees may be hesitant to share details about their caregiving relationships at work, it’s important nonetheless that companies put structures and benefits in place to ensure employees can succeed no matter what they may be dealing with in their personal lives.

Considerations when designing a program to support employee caregivers

As mentioned above, the first items to take into account when determining how to support employees who are family caregivers are privacy and equity. Employees should not feel obligated to disclose their caregiving roles, nor should they have to question whether being a caregiver will potentially be used against them in deciding who will receive challenging assignments, promotions, pay raises, etc. While it can be useful to understand exactly which employees are caring for a child, relative, or friend, it’s more important to ensure that all your workers are aware of your company’s available accommodations as anyone’s caregiving status can change at any moment. Accordingly, focus on education and transparency more so than identifying your employees with caregiving responsibilities directly.

As part of your education efforts, it’s also important to ensure that employees know that your company both supports and respects employee caregivers. Build awareness about the challenges that family caregivers face, and how your company helps employees address them. Make sure that your sensitivity training for managers includes content on caregiving so that they can best meet the needs of their team members.

Lastly, don’t forget to factor caregiving into your benefits programs. If you can offer daycare and/or related subsidies, flexible work hours and remote work, and healthcare plans that are inclusive of a variety of family structures to ensure your workers can access coverage for those who need it, it will go a long way towards making your workplace friendly and welcoming to employee caregivers. Don’t forget to ensure that all your employees are aware of the full extent of the benefits you provide!

Recommendations for building inclusion for caregivers in your workplace

While the considerations listed above are crucial to form the basis of your program, these efforts will fall flat if your caregiving employees don’t feel welcomed and included within your workplace. There are a number of approaches you can take to building belonging for these team members, but we’ve listed our favorites below:

• Connect employees with resources. Beyond offering specific benefits to support caregivers as mentioned above, and especially if that’s not achievable within your budget, simply providing a list of relevant resources can be helpful. Assemble information about the services and supports that are available to different types of caregivers, whether they’re responsible for an elderly relative, have young children, or are the guardian for an adult who is ill and/or disabled. Host these repositories somewhere easily accessible, and remind employees of their existence as needed.
• Make your events inclusive and accessible. Obviously a lot has changed since the pandemic hit, but if all of your employee events are being held outside of work hours, they’re likely excluding folx whose personal lives include caregiving. Take people’s non-work commitments into account when you’re planning initiatives, opting for lunch and/or workday times rather than nights or weekends. If you do schedule programming during off hours, try to make it family-friendly, so people can bring their children/relatives rather than having to simply skip it.
• Create a caregiver employee resource group. Caregiving can be extremely isolating and emotionally taxing. By connecting employees with their colleagues who are facing the same struggles, companies can build their employer brand at the same time they’re making something very difficult for their employees a bit easier. Through this group, employees can share recommendations of care providers, exchange supplies (e.g. passing on gently used children’s toys), and commiserate.

How are your employee caregivers doing today? Do you know? If not, the first step is to check in with them, then take steps to address their needs accordingly. If you’re looking for an easy way to aggregate resources for certain groups of workers, connect employees with shared experiences, stand up employee resource groups, and/or easily monitor employee engagement and wellbeing, Workrowd is here for you. Contact us at hello@workrowd.com to see how we can help you better support employee caregivers and make your entire workplace more inclusive.

For more than a decade, a favorite trope of news outlets has been the war between the generations in the workplace. As Millennials began to enter offices, article after article appeared on how ‘Generation Me’ was going to create widespread strife with their need for constant feedback and praise, their obsession with technology, and more. These attitudes and habits, the reporters alleged, would put them completely at odds with their Boomer supervisors.

As we’ve seen, Millennials have deeply impacted their workplaces, but not necessarily at a faster rate than any other generation, and certainly not in a way that’s out of sync with the broader societal forces acting on their companies. Ultimately, having an intergenerational workforce can be of great benefit if it is effectively leveraged. We’ve assembled some suggestions below to help you make the most of the age diversity present in many U.S. workplaces today.

An unprecedented five generations working side-by-side

For the first time in history, there are now five generations active in the U.S. workforce. While there is some dispute as to the actual dates that comprise each generation, the groups are as follows:

• Silent Generation (born between 1928-1945)
• Baby Boomers (1946-1964)
• Generation X (1965-1980)
• Generation Y/Millennials (1981-1996)
• Generation Z (1997-2012)

The oldest members of Generation Z are now 23, meaning that some of them have been in the workforce for 5+ years at this point. Meanwhile, the youngest members of the Silent Generation are only 75. These 75+ workers comprise between 5-10% of every state’s workforce, while countrywide, their proportion is expected to exceed 10% within a few years. With more than 50 years’ difference between the lived experiences of these two cohorts, there are bound to be some disagreements and misunderstandings. However, just as with other types of diversity, having such a range of perspectives can also be a great asset to your business.

Strategies for enabling employees of all ages to succeed

Despite their superficial differences, regardless of age or generation, many employees ultimately want a lot of the same things out of their work experience. These include opportunities for learning and growth, camaraderie and community, and to feel valued and respected. Luckily, a number of these can be achieved through the same and/or overlapping initiatives. Below are some ideas for helping employees to bridge the generational divide and drive your organization forward.

• Provide everyone with streamlined, user-friendly tools. In order to mitigate any issues stemming from varying levels of tech-savvy, design your employee experience with a focus on easy-to-use tools that make everyone feel empowered and fully able to contribute. Particularly with your communications systems, provide clear training to all employees so that no one is at a disadvantage in conversations and meetings due to challenges with technology. While this is applicable to facilitating inclusion across all demographics, it is particularly relevant for an intergenerational workforce as younger people are often more comfortable adapting to new technologies more quickly than older populations. Putting everyone on an even playing field will minimize opportunities for frustration across age gaps.
• Develop a two-way intergenerational mentoring program. Young people have a lot to learn from their older peers in the workplace, but this sentiment holds true in the opposite direction as well. There is a lot that younger people can teach their colleagues from other generations, and that should be acknowledged and capitalized upon. Establish an intergenerational mentoring program where the exchange of information flows both ways. More seasoned employees should be encouraged to be open to the input and ideas of younger coworkers, and new professionals should be urged to be receptive to the wealth of knowledge that older peers have amassed over the course of their careers. Provide conversation and activity guides to help your pairings make the most of their relationship, and consider holding innovation events such as hackathons to help them put their combined knowledge to optimal use.
• Start an intergenerational employee resource group. While most frequently focused on race and ethnicity, employee resource groups can also be a useful tool for building productive connections in an intergenerational workforce. Historically, age-based employee resource groups have typically focused on one specific demographic, e.g. young professionals. Ultimately however, companies would likely benefit more from creating opportunities for what is effectively a group-based version of the mentoring program outlined above. By creating a space that’s not explicitly focused on work in which team members from different generations can interact and team up, companies can finally combine and leverage all of the knowledge and skills within their workforce into more than the sum of their parts.

Having an intergenerational workforce can be either a blessing or a curse. For those organizations that operate in opposition to it and pit older and younger workers against one another, they will find that the antagonistic relationship between employees of different age groups can become a significant drag on productivity, engagement, and more. For organizations that view it as an asset however, and seek to build productive relationships between employees of various ages, they may very well find themselves on the forefront of innovation and broader success.

If you’re looking for a straightforward way to seize upon all three of the strategies listed above, check out Workrowd’s platform. We can help you set up and manage mentoring programs and employee resource groups, all while centralizing and streamlining employee communications. You can reach us at hello@workrowd.com.