Employee Engagement

A new approach to employee engagement

Workrowd has a whole new look, new features on the way, and new partnerships in the works; 2020 is already shaping up to be full of excitement! For those of you just joining the Krowd, we wanted to take a moment to reintroduce ourselves as part of this rebrand. Workrowd is the employee experience platform that serves both people and profit. Our employee group and events management tools empower everyone in your organization to build company culture, driving engagement from the ground up.

Despite extensive focus in the HR community and beyond, the conversation around employee engagement hasn’t changed much over time. As one would expect, neither have the numbers. In 2019, ADP reported that only 16% of employees are ‘Fully Engaged’. This global study of nearly 20,000 people found that 84% of the working population is “just coming to work”. This should be a pretty clear signal that our current approaches aren’t working. This is also the reason we started Workrowd: to offer a new solution to our employee engagement struggles, and improve the workday for everyone.

Workrowd leverages tried and true methods of fostering deep belonging to enrich the employee experience. Across all areas of life, we form peer groups around shared needs and interests that help us feel included and fulfilled. From K-12 up through college and on into adulthood out in our communities, we organize and bond around everything from pets to politics. With the modern evolution of work manifesting in a multitude of ways, it’s time to bring in something both familiar and proven to help employees feel more invested in their workplaces.

Our user-friendly platform offers an array of tools to help cultivate an engagement strategy uniquely tailored to your employees. Some of the highlights are:

  1. A streamlined hub for internal culture to build transparency, connection, and interest across your company
  2. Events management tools for easy organizing including customizable RSVP options, automated calendar invites and reminders, comments, guest lists, and more
  3. Activity roadmaps to support employee leaders in running productive, sustainable groups that drive business outcomes
  4. Drag and drop analytics to ensure that People leaders have all the data and metrics they need at a glance

While typical engagement solutions revolve around surveying or giving shout-outs, Workrowd builds cross-team connections to boost happiness and loyalty among employees. One of the key reasons why people stay anywhere, personally or professionally, is because they feel connected to the people around them. Workrowd empowers your people to find their people, then takes it a step further, equipping them to build initiatives around topics that are critical to your employer brand. From diversity and inclusion to social impact, professional development to intrapreneurship, our platform offers resources to help your employees launch programs that generate results.

It’s time to take some of the pressure off your People team, and put power in the hands of your actual people, to help them build a workplace that makes everyone proud. By rallying your entire team around shaping your company culture, you’ll develop a winning environment that will retain your high performers and lock in those star recruits. You’ll see higher productivity and agility, as employees build cross-team connections that lead to unexpected synergies and increased output. You’ll give everyone the opportunity to be a part of something special, something that can only happen at your company, with your mission and mix of employees. You’ll play a key role in the ongoing effort to cultivate a happier, more engaged workforce.

If you’d like to learn more and officially join the krowd, please don’t hesitate to reach out to us. Separately, we’re always looking for feedback, and we’re truly committed to building this movement in partnership with the HR community, so if you’ve got ideas and/or comments, we’re all ears. You can reach us at We look forward to building a better employee engagement solution with you.